To read this "mini-book," as well as our entire archive of writing on Category Design, subscribe to Category Pirates here: categorypirates.substack.com
Who you are, to others and to yourself, is based on your results.
In the last decade, Marketing has become more innovative, complex, and sophisticated than in the last 50 years combined. That means we're experiencing the highest velocity of new categories of marketing thinking, frameworks, and technologies that we've ever seen. The question is: what does matter in Marketing? Regardless of your motivations and strategies, we want to share some brass-tack ideas (Non-Obvious and a few Obvious) for driving maximum marketing.
Consider this mini-book both a practical approach and a starting point for your own new and different marketing thinking. Including parts 1, 2 and 3 of our mini-book series "The 3 Marketing Metrics To Rule Them All", our goal is to make it easier for you to plan and implement a legendary marketing strategy that helps propel your company to Category King or Queen status. And, ultimately, positions you as a mission-critical, must-have marketer that any CEO and Category Designer would pay a King's ransom to recruit.
In this "mini-book" you will learn:Results do not mean "no results + an excuse"; This means you are your results, and your results are your reputation.Your #1 Job When Driving Market Cap For A Growth Company Is Getting People To Understand The Category Potential.Wow your audience with weird data. If you want to draw in investors and customers, start sharing unique stats that highlight the impact, growth, and potential of your category (and company) in ways that are out of the ordinary.People will pay a lot of money to experience a radical, Non-Obvious, improbable event. With that in mind, it's the future potential holds the power, not the past performance.Something new is emerging-a new idea, a new way of thinking about a problem, a new framing of an opportunity-that's driven by the introduction of new technology and a new business model.
Short, sweet, and jam-packed with incredibly valuable insights, this "mini-book" explains why category design can (and does) make a difference for market chasers. And who hasn't chased a few markets?
